We worked with Unilever to produce a set of infographics, illustrating their work towards achieving Sustainable Development Goals. We created a bold, colourful, textural style for these to reflect the nature of the subjects and work together as a family. We then created mini versions of each point of information to use on social media. Unilever’s media team reported to CEO, Paul Polman with the following feedback: “Our best performing tweet today was the infographic shared from your handle on food loss and waste retweeted by @WFP, which has 1.3 million followers. The tweet generated 128 retweets and 1.6 million impressions in just 5 hours. Additionally, Unilever’s tweets on food & agriculture systems, Farmer livelihoods & food security and deforestation have also performed well and gained numerous retweets.”

Details

• Client Unilever
• Task Infographic and social media