For food writers, it can often be difficult to put their finger on the flavours they are trying to describe. Sainsbury’s leaped to the rescue, enlisting Susie Dent, TV show Countdown’s renowned language expert, to help conjure up that feeling, that exact nuance behind the flavours and textures, with a credible source based in actual English language. We put it all together with beautiful illustrations into a neat little book that can be called upon when in need of inspiration.

Find out more on the Sainsbury’s website

Daily Mail feature on the Taste Dictionary

Details

• Client Golin/Sainsbury’s
• Task Food Writers Trends Book